THE EFFECT OF ENTREPRENEURIAL KNOWLEDGE AND SOCIAL NORMS ON ENTREPRENEURIAL INTENTIONS WITH LOCUS OF CONTROL AS A MODERATOR
DOI:
https://doi.org/10.25134/gfpvqx69Keywords:
entrepreneurial knowledge, social norms, internal locus of control, entrepreneurial intentionsAbstract
Based on data from the Central Statistics Agency (BPS) in 2024, Indonesia’s population reached 281 million, with approximately 4.4 million entrepreneurs. This also indicates that Indonesia is still quite far from the minimum recommended percentage of entrepreneurs in a country, which is 2% (McClelland, 1961). This means that only 1.57% of the population are entrepreneurs.The purpose of this study was to determine the Influence of Entrepreneurial Knowledge and Social Norms on Entrepreneurial Intention with Internal Locus of Control as a Moderator on Grade XII State Vocational High School Students in Kuningan Regency. This study uses a quantitative approach of the correlational type with a survey method. The population of the study was all grade XII students of State Vocational High Schools in Kuningan Regency totaling 5441 people. The sample was determined using the Slovin formula and proportionate stratified random sampling of 373 people. The data collection technique used field research in the form of a questionnaire which was analyzed through moderated regression. Based on the results of the study, it is known that entrepreneurial knowledge has a significant negative effect on entrepreneurial intention; Social norms have a significant positive effect on entrepreneurial intentions; Internal locus of control has a significant positive effect on entrepreneurial intentions; Internal locus of control significantly weakens the effect of entrepreneurial knowledge on entrepreneurial intentions; and Internal locus of control significantly strengthens the effect of social norms on entrepreneurial intentions. Therefore, it is necessary to restructure the entrepreneurship curriculum to place greater emphasis on strengthening a positive social environment and internal locus of control rather than merely mastering cognitive theory, in order to increase the effectiveness of shaping students' entrepreneurial intentions.
