THE EFFECT OF ENTREPRENEURSHIP EDUCATION AND THE USE OF DIGITAL TECHNOLOGY ON ECONOMIC INDEPENDENCE THROUGH FINANCIAL LITERACY IN MICROBUSINESSES

Abstract

Abstract

This study aims to analyze how entrepreneurship education and the use of digital technology affect the economic independence of micro-entrepreneurs in the Makassar City Cidu market through the mediation role of financial literacy. This study uses a descriptive quantitative approach with the number of respondents as many as 192 micro-enterprises in the market CIDU Makassar. Data analysis in this study was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that entrepreneurship education had a positive and significant effect on financial literacy and economic independence, while the use of digital technology also had a positive and significant effect on financial literacy and economic independence. financial literacy has a positive and significant effect on economic independence, while significantly mediating the influence of entrepreneurship education and the use of digital technology on the economic independence of micro-enterprises. This finding confirms that increasing financial literacy through entrepreneurship education and the use of digital technology can strengthen the economic independence of micro-enterprises in the digital economy era.

Keywords :    entrepreneurship education; use of digital technology; financial literacy; economic independence; microenterprise