THE EFFECT OF LIVE STREAMING AND CONTENT MARKETING ON PURCHASE DECISIONS THROUGH PURCHASE INTENTION. EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI, [S. l.], v. 23, n. 2, p. 195–209, 2026. DOI: 10.25134/cb44wx63. Disponível em: https://equilibrium.uniku.ac.id/pub/article/view/156. Acesso em: 17 aug. 2026.