THE EFFECT OF PRICE PERCEPTION, BRAND IMAGE AND EWOM ON PURCHASING DECISIONS. EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI, [S. l.], v. 22, n. 2, p. 223–234, 2025. DOI: 10.25134/mkavj910. Disponível em: https://equilibrium.uniku.ac.id/pub/article/view/68. Acesso em: 25 jul. 2026.