THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION AND BRAND POSITIONING ON STUDENT DECISIONS WITH COLLEGE IMAGE AS AN INTERVENING VARIABLE. EQUILIBRIUM, [S. l.], v. 22, n. 01, p. 127–136, 2025. Disponível em: https://equilibrium.uniku.ac.id/pub/article/view/59. Acesso em: 30 may. 2025.